Concept, Research, Branding, Identity, Visual design
Style Guide: To strengthen the Stir brand, I constructed a style guide to improve and ensure brand consistency within and across communications.
Logo Modifications: The original logo had brand equity due to a successful product launch and positive press awards. Therefore, to remedy design issues, I reviewed and redesigned the logo, refining the existing logo rather than starting from scratch.
Introducing Color: After formulating Stir's brand platform and revising the Stir logo, I made recommendations on how color could be used to bolster the brand.